Defining Comfort and Style
TomboyX is redefining fashion with a focus on comfort, inclusivity, and style. Since its inception in 2013 by a queer, women-led team, the brand has been challenging traditional gender norms through a diverse range of products that cater to all bodies and identities. From sleek, supportive bras to gender-affirming underwear, TomboyX ensures that everyone can find something that suits their style and comfort needs.
Innovative Underwear for Everyone
TomboyX’s expansive underwear line showcases their commitment to quality and inclusivity. Products range from bikini briefs and boy shorts to specialized offerings like period underwear and gender-affirming styles such as packing and tucking underwear. Each style is thoughtfully designed to maximize comfort and support, ensuring that there’s a perfect fit for every body type.
Sustainability at the Heart
TomboyX isn’t just about looking good—it’s about feeling good and doing good, too. With a firm commitment to sustainability, the brand sources eco-friendly materials like organic cotton and TENCEL™ Modal, ensuring that their clothing is not only comfortable but also conscientious. Their recent B Corp certification underscores this commitment, recognizing their rigorous standards of social and environmental performance.
A Celebration of Diversity
Inclusivity is more than just a buzzword for TomboyX; it’s a core part of their ethos. The brand celebrates diversity in all forms, from their marketing campaigns featuring models of all shapes, sizes, and backgrounds to their inclusive sizing that ensures everyone can find their perfect fit. This approach not only enhances their product but also supports a culture of acceptance and celebration of all bodies.
Beyond Apparel: Building Community
TomboyX goes beyond clothing by fostering a vibrant community around their brand. Their rewarding loyalty program and exclusive discounts for educators and students demonstrate their dedication to their customers. Additionally, partnerships with organizations like Beans iD and Student Beans reflect their commitment to accessibility and community engagement.
Joining Forces with Customers for a Better Tomorrow
As TomboyX continues to grow, they invite their customers to join them in a journey towards a more sustainable and inclusive future. Every purchase, every piece of feedback, and every shared story contributes to the larger mission of transforming the fashion industry into a space where everyone can truly be themselves.
A Style That Speaks to You
TomboyX stands out in the crowded fashion industry by putting the comfort, style, and dignity of its wearers first. With a forward-thinking approach to design and community involvement, TomboyX is not just creating clothes—they’re creating a movement. Whether you’re looking for everyday comfort or speciality items, TomboyX offers something that not only fits your body but also aligns with your values. Join the revolution—feel good, look great, and make a positive impact with every piece from TomboyX.
Products :
TomboyX offers a diverse and inclusive range of products designed to cater to various needs and preferences, emphasizing comfort, style, and functionality. Here’s a closer look at each type of product available at TomboyX:
- Underwear: TomboyX’s underwear collection is extensive and includes several styles to suit different tastes and requirements:
- Bikini: Offers a low-rise fit with comfortable coverage, designed for everyday wear.
- Briefs: Provide more coverage with a snug fit, ensuring comfort throughout the day.
- Boy Shorts: Feature a longer leg for those who prefer extra coverage and are perfect for relaxed wear.
- Hipster: These offer a modern cut with full coverage, ideal under various outfits.
- Trunks: Available in 4.5”, 6”, and 9” lengths, these trunks cater to those preferring different leg lengths and include features like supportive pouches.
- Period Underwear: Incorporates built-in absorbency and leak-proof technology for a secure menstruation experience.
- Thong: Designed for minimal coverage, focusing on comfort and a flattering fit.
- Tucking Underwear: Specially designed for a secure fit, offering comfort and confidence for individuals who tuck.
- Packing Underwear: Created to accommodate prosthetics comfortably, providing a natural look and feel.
Bikini – TENCEL™ Modal Black Rainbow
$18.00
Boy Shorts – Graffiti Pride
$20.00
Tucking High Leg Thong – Hyper Pink
$25.00
Multipacks: These offer a selection of underwear styles in one package, providing value and convenience:
- Lightweight Multipacks: Include popular styles in breathable, lightweight fabrics.
- Cotton Multipacks: Made from soft, breathable cotton for comfort.
- Modal Multipacks: Feature underwear made from eco-friendly modal fabric, known for its softness and durability.
- Tucking Multipacks: Specifically designed for those who tuck, offering a secure fit.
- First Line Period Multipacks: Contains a selection of period underwear for added convenience during menstruation.
Bikini 3-Pack – Cotton Chai
$49.99
4.5″ Trunks 3-Pack – TENCEL™ Modal Black Rainbow
$59.99
Lightweight Hipster 5-Pack – Rainbow Sherbet
$50.00
Bras: Designed for comfort and support, the bras come in various styles:
- Compression Top: Offers support and a flattering silhouette for everyday wear.
- Essentials Soft Bra: Provides light support with adjustable straps for a customizable fit.
- Racerback Soft Bra: Features a sporty design with comfortable support.
- Bralette: Combines style and comfort with adjustable straps and a supportive band.
- Adaptable Bras: Offers customizable support suitable for a range of activities.
Swimwear: TomboyX provides a variety of swimwear options that are both functional and stylish:
- Reversible Swimwear: Offers versatility with two looks in one.
- Swim Tops: Includes tankinis and rashguards with adjustable features for a perfect fit.
- Swim Bottoms: Available in styles like high-waisted bikinis and boy shorts.
- One-Pieces & Unisuits: Designed for those preferring more coverage, with supportive features for comfort in and out of water.
Compression Top – Black X= Rainbow
$39.00
Swim 6″ Reversible Unisuit – Melting Rainbow
$89.00
Active: The active wear collection is perfect for sports and physical activities:
- Tops and Bottoms: Includes moisture-wicking tank tops and supportive leggings designed for performance and comfort.
Apparel: Extends beyond underwear and swimwear, offering options for everyday wear:
- Lounge + Sleep: Features cozy loungewear and sleepwear for relaxation.
- Compression Tops & Tanks: Provides supportive wear for workouts or casual use.
- Tees & Tanks: Wardrobe staples made from soft, breathable fabrics.
- Accessories: Includes hats, socks, and bags to complement the TomboyX style.
Collections: TomboyX also features themed collections that emphasize certain values or styles:
- Gender Euphoria: Celebrates self-expression with bold designs.
- Organic Cotton: Focuses on sustainability with eco-friendly materials.
- Rainbow Pride: Supports LGBTQ+ organizations with vibrant, pride-themed apparel.
- TENCEL™ Modal: Highlights the use of sustainable and soft modal fabric.
- Performance: Caters to athletes with moisture-wicking and supportive designs.
Each product line at TomboyX is crafted with attention to quality, inclusivity, and sustainability, ensuring that there’s something for everyone, regardless of their body type or fashion preferences.
Peak Low Impact Bra – Black
$14.99
Cozy Luxe Fitted Jogger – Blue Moon
$39.00
Collection -Gender Euphoria
Tucking Boy Shorts – Graystone
$25.00
TomboyX has established a strong and positive relationship with the queer community, serving as a significant brand that actively supports and embraces LGBTQ+ identities through its products and company ethos. This connection is multifaceted, reflecting both the brand’s origin and its ongoing commitments.
Founded by the Community
TomboyX was founded by Fran Dunaway and Naomi Gonzalez, who are part of the queer community. Their motivation stemmed from a personal need and a gap in the market for inclusive, comfortable underwear that did not conform to traditional gender norms. The founders’ experiences and insights as queer individuals have deeply influenced the brand, making it inherently connected to and supportive of LGBTQ+ people.
Gender-Neutral Design
One of the key aspects of TomboyX’s appeal to the queer community is its commitment to gender-neutral design. This approach directly challenges the conventional gender binary prevalent in the fashion industry. By offering clothes that are not specifically designed for men or women, TomboyX empowers individuals to dress in ways that align with their gender identity and expression, without being confined by societal expectations.
Supporting Gender Affirmation
TomboyX is highly regarded for its gender-affirming products, such as packing and tucking underwear, which cater to transgender and non-binary customers. These products are important for many in the queer community who seek ways to affirm their gender identity in comfortable and safe manners. The brand’s focus on these products highlights its dedication to inclusivity and understanding the specific needs of its customers.
Community Engagement and Support
Beyond just selling products, TomboyX actively engages with the queer community through partnerships, sponsorships, and campaigns that support LGBTQ+ rights and visibility. For example, their Rainbow Pride collection not only celebrates LGBTQ+ pride but also supports related organizations through a portion of its proceeds. This commitment extends to their marketing and advertising, which frequently features queer models and tells diverse stories, reinforcing the brand’s role in promoting LGBTQ+ representation.
Inclusivity in Practice
TomboyX’s corporate practices also reflect its commitment to inclusivity. The company’s workforce is diverse, including significant representation from LGBTQ+ individuals, especially in leadership positions. This internal diversity ensures that the brand remains connected to its core customer base and can authentically represent queer perspectives in its business decisions and cultural practices.
In summary, TomboyX’s relationship with the queer community is intrinsic to its brand identity. By providing products that promote comfort and confidence, engaging in community support, and maintaining a diverse corporate culture, TomboyX not only markets to LGBTQ+ individuals but also stands as a proud ally and participant in the broader movement for queer visibility and rights. This deep connection enhances the brand’s authenticity and resonates strongly within the community, making it a beloved and respected name in queer circle
TomboyX stands out from other brands in the fashion industry through its distinctive approach to inclusivity, sustainability, and product design. Here’s a detailed look at what makes TomboyX different and why consumers should consider it when making purchases:
1. Inclusivity and Diversity
Unique Selling Proposition (USP): Gender-neutral designs that cater to all bodies.
TomboyX is fundamentally built on the principle of inclusivity. Unlike many mainstream brands that often design products with a traditional gender binary in mind, TomboyX offers gender-neutral clothing that aims to fit every body, regardless of gender identity. This commitment extends to their sizing, which is more inclusive and accommodating than many competitors, ranging extensively to include plus sizes.
2. Community and Representation
USP: Authentic representation in marketing and community engagement.
TomboyX prioritizes diversity in its marketing campaigns, showcasing models from various backgrounds, including different races, body types, ages, and identities. This not only promotes representation but also resonates with a broader audience. The brand actively engages with the community through initiatives that support LGBTQ+ rights and inclusivity, creating a strong emotional connection with its customers who value social justice.
3. Sustainability
USP: Commitment to eco-friendly practices and materials.
In an era where consumers are increasingly concerned about the environmental impact of their purchases, TomboyX offers a compelling proposition. The brand is committed to sustainable practices, from sourcing eco-friendly materials like organic cotton and TENCEL™ Modal to achieving B Corp certification, which involves rigorous standards for social and environmental performance, accountability, and transparency.
4. Product Innovation
USP: Specialized products for comfort and specific needs.
TomboyX is innovative in its product offerings, especially with its specialized underwear. They provide solutions like period underwear with built-in absorbency, and gender-affirming options such as packing and tucking underwear. These products address specific needs within the community that are often overlooked by other brands, making them not just a clothing brand but a provider of essential comfort and functionality.
5. Quality and Comfort
USP: High-quality materials and thoughtful design for ultimate comfort.
TomboyX doesn’t compromise on the quality of its products. They use high-grade materials that are not only durable but also extremely comfortable. The designs are meticulously crafted to ensure that they not only look good but feel good too, providing support and coverage where needed without restricting movement.
6. Customer-Centric Approach
USP: Exceptional customer service and a rewarding loyalty program.
TomboyX values its customers highly, evident in their customer service and loyalty programs. The brand offers a rewards program that enhances the shopping experience by providing exclusive benefits, discounts, and early access to new products. This focus on customer satisfaction helps build a loyal customer base that feels valued and respected.
Why Consider TomboyX?
Choosing TomboyX means supporting a brand that aligns with values of equality, sustainability, and community support. For those who are mindful of the social and environmental impacts of their purchases, TomboyX offers a guilt-free option that doesn’t sacrifice style or comfort. Furthermore, by purchasing from TomboyX, customers directly contribute to a more inclusive and equitable world, as the brand actively supports various social causes through partnerships and product lines.
In conclusion, TomboyX’s commitment to inclusivity, quality, sustainability, and community engagement are not just marketing tactics but are deeply embedded in the brand’s ethos. These factors make TomboyX a compelling choice for consumers looking for products that are as conscientious as they are stylish.
TomboyX has cultivated a distinctive global personality and achieved notable successes since its inception, making it a standout brand in the fashion industry. The brand’s ethos, which centers around inclusivity, sustainability, and empowerment, resonates worldwide, and its achievements reflect a commitment to these principles.
Global Personality
TomboyX is characterized by its boldness, resilience, and advocacy for change. The brand’s personality is inherently progressive, challenging traditional norms and advocating for a broader, more inclusive definition of beauty and identity. This makes TomboyX not just a clothing brand but a lifestyle emblem for those who value diversity, equality, and environmental responsibility. Its global appeal is enhanced by its consistent messaging and engagement that transcends borders, appealing to a wide demographic who seek authenticity and purpose in their purchases.
Achievements in Inclusivity
TomboyX has been a pioneer in promoting inclusivity within the fashion industry. Its approach goes beyond mere size inclusivity to encompass a full spectrum of gender identities and expressions. This has garnered the brand significant acclaim and a loyal customer base who see their identities reflected in TomboyX’s products and values. Their specialized products like gender-affirming underwear have been particularly impactful, filling a significant gap in the market and fostering a safer, more inclusive environment for transgender and non-binary individuals.
Sustainability Milestones
TomboyX’s commitment to sustainability has been recognized with the attainment of B Corp certification—a notable achievement that distinguishes the brand for meeting high standards of social and environmental performance, accountability, and transparency. Their use of sustainable materials such as organic cotton and TENCEL™ Modal, along with eco-friendly manufacturing practices, positions TomboyX as a leader in ethical fashion. This commitment is further evidenced by their careful sourcing of materials and partnerships with suppliers who uphold these values.
Community Engagement and Support
TomboyX has effectively leveraged its platform to support various social causes, particularly those affecting the LGBTQ+ community. Through collaborations and initiatives, including limited-edition collections like the Rainbow Pride line, TomboyX has contributed to and partnered with organizations that advocate for LGBTQ+ rights and visibility. These efforts not only enrich the community but also strengthen the brand’s influence and reach globally.
Recognition and Media Coverage
The brand has received extensive media coverage and accolades for its innovative approach to inclusivity and sustainability. Features in major publications and appearances on prominent media platforms have helped TomboyX to amplify its message and mission, reaching a global audience. This visibility has elevated the brand’s status and solidified its reputation as a forward-thinking leader in the fashion industry.
Innovation in Product Design
TomboyX has consistently pushed the boundaries of design and functionality, introducing products that cater to underserved demographics. Their innovative designs have been recognized within the fashion and design communities, setting new standards for what is possible in inclusive and functional apparel.
Conclusion:
TomboyX stands as a transformative force in the fashion industry, driven by a commitment to inclusivity, sustainability, and social impact. From its origins as a response to the lack of gender-inclusive underwear, TomboyX has grown into a global brand that champions the values of diversity, equity, and environmental responsibility. Through its innovative product designs, strategic community engagement, and steadfast dedication to ethical practices, TomboyX not only offers high-quality apparel but also fosters a culture of acceptance and empowerment.
The brand’s achievements extend beyond commercial success, influencing the broader fashion landscape and inspiring other companies to prioritize inclusivity and sustainability. TomboyX’s recognition in the media and its B Corp certification underscore its role as a leader in creating positive change. By embodying its values in every aspect of its operations, TomboyX delivers more than just clothing—it delivers a message of hope and transformation.
For consumers seeking a brand that aligns with their values of equality, environmental care, and social justice, TomboyX represents a meaningful choice. Its continued innovation and community-focused initiatives promise to keep it at the forefront of the movement towards a more inclusive and sustainable fashion industry. TomboyX is not just a clothing brand; it’s a beacon of progress and a community for all who wish to express their identity freely and responsibly